Landing Page Creation

for a Luxurious Cologne Brand

Overview

The luxury cologne and perfume industry is vast and saturated, making it difficult to distinguish oneself, especially when targeting a specific demographic. The client envisioned a unique and captivating digital presence for their new luxurious cologne. This task was more than just design; it was about weaving a compelling narrative. As the primary force behind this project, I was responsible for shaping the brand direction and crafting the copy from scratch, ensuring each word struck a chord with the target audience. 

Role

Creative & Art Director; Brand Consultant; Web Developer; Copywriter

Objectives

  • To develop a distinct voice that doesn’t just sell a cologne but narrates a story of elegance, age, and evolution, appealing directly to well-established men.
  • Craft an aesthetic that not only looks luxurious but feels like an experience worthy of our audience's refined tastes. 
  • Ensure that the landing page not only captivates but also functions flawlessly, guiding visitors seamlessly from introduction to registration.

Development Decisions

The brand is aimed at men who recognize their strengths and limitations, cherish genuine confidence, and age gracefully. It promises a top-tier organic fragrance. 

Given our limited resources and budget, I decided to collaborate with a talented individual to generate AI photographs that further accentuated the brand's essence.
With this core narrative, I crafted the landing page to exude sophistication, organic luxury, and timeless appeal.
Every design component, line of code, and piece of copy was carefully curated to resonate with the refined tastes of our target audience.
With this core narrative, I crafted the landing page to exude sophistication, organic luxury, and timeless appeal.
Every design component, line of code, and piece of copy was carefully curated to resonate with the refined tastes of our target audience.
© Emi Mimura.